Started in Melbourne, Australia by Victoria Reading who could not find the right sort of toys for her boys Harry and Jock, which led her to create The Happy Architect, our very first product in 2009.
The Freckled frog today has created over 100 products that are designed to be open-ended gender neutral toys promoting inclusiveness and cultural diversity which ensures the end result has everyone smiling. We want to bring back simple, yet innovative and fun toys for children today, to learn through their own creative explorations and a journey of self-discovery to support your little ones realise their potential.



